Dribe is a completely new way to drive a car in Denmark. It’s launch is the culmination of end-to-end brand and product design through the efforts of large international business, tech and design teams. From concept to deployment, I served as an UI Designer to help assure Dribe was a truly a new, unique experience in itself.
Dribe’s biggest challenge involved giving a multi-million dollar startup its training wheels. There is a massive need in the Danish market for such a service as the average Danish driver spends nearly 200% of the sticker price on car ownership. Dribe helps cut that cost significantly with its fleet of cars and membership programs.
Planning & Development
Our team kicked off the engagement with a few weeks of research, working hand-in-hand with our Danish counter parts in long planning and discovery sessions. In this time, we unearthed complex business requirements while taking into account advanced tech specs which helped our team laser focus on solutions using creative means.
During our discovery, I created moodboards and countless UI concepts to help narrow down and define the visual direction keeping in mind Danish style and sensibilities. This resulted in some really fantastic ideas that would become the framework for the overall direction.
Execution & Deployment
These discussions informed our initial app maps, wireframes and gave us plenty to think about when it came to initial UI-concepts. With this being a new product, the roadway ahead was paved clear with opportunity. We took full advantage of it by using a React Native platform, thus pushing the limits of our development and design teams.
As an UI Designer, I worked with my Creative Director, UX and UI leads to develop a visual system that was sustainable and scalable as the product itself would stretch across various B2C, B2B and portal-based platforms. I was able to help develop our icon and component systems while working closely with our Front End developers & UX designers. Additionally, I was able to heavily inform and influence the overall illustration direction with research and suggestions provided to our marketing partners.
As an added bonus, I was tasked with creating our team's launch shirt. The greatest joy here was to see the faces of my teammates and partners in Denmark as we unveiled an expressive and empowering illustration which people could wear as a symbol of pride.
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