Runner

I was approached to develop the sibling branch of the Favor brand, Runner. Favor’s Runners are the backbone of the product; they are your personal delivery assistant and serve as the main touchpoint in the Favor experience. The goal was to develop a mark and brand that was friendly but also could be worn as a emblem of pride amongst the community. 

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Throughout the process I worked with our team to develop a logo and identity system. We also  implemented fun and friendly illustrations, avatars, iconography and patterns which better served to bridge the gap between work and play. Most importantly, we were able to drastically improve the communication systems from Favor to their Runners. Everything from CRM campaigns, email systems, orientation decks, presentation systems, and tools were developed with the intention of making all information clear and concise. 

Incentive Program; marketing series

Incentive Program; marketing series

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